The Republicans are trying to scare people that the country is headed for socialism. The problem for them is that after they've spent 30 years of dumbing down the education system to nothing more than readin', writin' and wrasslin', there's a big chunk of the voting age population that doesn't have a clue about what socialism really is.
Good? Bad? All they know is grumpy old men on TV are saying it's dangerous and that the grumpy old mens' recent track record on what's dangerous isn't real good.