An ad running in California to defeat a proposed ban on same-sex marriage:
If you can't say it out-loud in California, it must be just about hopeless.
The producer of the ad explains that "same-sex" doesn't resonate with the voters as much as "rights" do.
I imagine that's true. I'm sure that for most straight men the right to marry another man is about as dear as the right to live without cable television.
If they could make an ad that suggested your cable television would go away if same-sex marriage were banned (who do you suppose makes all those shows, anyway?) then they might have something.